It’s the end of the world per the Mayan calendar and Shock Top beer! We helped create a custom wood crate that acted as a Survival Kit and played into with the end of the world theme. Roughed up and battered was the objective. It’s the end of the world you know! Shock Top’s orange slice logo and other copy were hot branded into the wood while the corners of the crate were burnt with a blow torch. The piece turned out hot. Literally!